Located on historic Main Street Bountiful just 10 minutes north of downtown Salt Lake City, UT.  Cardiff SnowCraft., the boutique snow sports brand, wanted to place its HQ and warehouse at the foot of the Wasatch Mountains where the brand was born. The design considered the current structure and midcentury design of the original building. The space was divided in half with a retail shop on one side and corporate offices on the other.  In the basement, an R&D facility was designed and at the back was a loading dock and warehouse. Designed to be approachable for the traveler and a community center for the locals.  The goal of the design was to be a hub for snow enthusiasts: a cafe with products interspersed and a location where people can gather to network, socialize, and discover the bonds that connect them through snow sports. The design takes inspiration from brands that have created a community with their own local hotspots